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Sender

MKT AUTO
Velocity2.5

Email and SMS marketing automation platform for small businesses.

www.sender.net ↗

Sender rebuilt its email builder and grew workflow templates from 9 to 79 after the MCP launch.

email-marketingautomationemail-buildermcp-servertemplates
◆Current state
Sender's autumn work is on the creation side of the product. The new email builder, in September, uses one flexible container for every layout. October took the automation library from 9 pre-built workflows to 79, with 5 industry collections, 5 new categories and 19 sequence types. Those follow August's MCP server and rebuilt subscriber import; the Capterra ranking post in the same week is marketing, not a release.
◆Where it's heading
The MCP server changed how data leaves Sender, and these releases cut the effort of getting campaigns in. Templates and a looser layout model both shorten the path to a first send, which fits Capterra's 'Best for the Tightest Budgets' label. The feed still mixes marketing posts with releases, so cadence overstates shipping volume.
◆Prediction
More industry collections are the simple extension of the template library. Write actions on the MCP server remain the open question, since the entries still describe read access only.

◆Recent moves

  1. 3d ago

    Sender October update: campaigns start from ready content

    The October digest says a new user's first campaign no longer starts from a blank page and removes a second recurring chore, details beyond the teaser are not in the entry. It continues the autumn focus on getting users to a sendable email or workflow faster, after the 79-template workflow library.

  2. 1mo ago

    Capterra Ranks Sender as Top Email Marketing Tool in 2026

    A Capterra placement announcement, not a product change. It does show where Sender positions itself: small businesses on tight budgets.

  3. 1mo ago

    Email Workflows Library Expansion: 79 Pre-Built Templates

    The library grows from 9 workflows to 79, organized by industry, category and sequence type. Automation becomes something a small team can pick rather than build.

  4. 1mo ago

    Meet the All-New Email Builder: One Flexible Container for Every Layout

    The builder moves to one flexible container for every layout, after a year of platform basics. It follows January's builder refresh with a deeper change to how emails are put together.

  5. 2mo ago

    Sender ships an MCP server for campaign and automation data

    ⚡ SPARK

    Sender exposed its campaign, automation and send-history data through an MCP server, so an assistant can answer reporting questions that previously meant opening several dashboard tabs. After a year of filling in platform basics, this is the first release that changes where the work happens rather than what the product contains.

  6. 3mo ago

    Subscriber import rebuilt as a guided, mobile-ready flow

    The August digest leads with a rebuilt subscriber import that walks through the steps and works on a phone, framed as long-running under-the-hood work finally surfacing. Onboarding friction, addressed directly.