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Recraft

DESIGN
Velocity6.3

Recraft is becoming a multi-model creative studio that lives inside designers' existing tools.

image-generationvideo-generationcreative-toolsmodel-aggregationdesign-pluginsworkflows
◆Current state
Recraft is shipping on three concurrent fronts: its own image model (V4.1 just released), an expanding catalogue of third-party image and video generators (GPT Image 2, Seedance 2.0, PixVerse, Wan, Veo 3.1 Lite, Qwen, Flux Schnell, Grok), and embedded surfaces in Figma, Framer, and Chrome. Video generation, added in late March, has moved from a single capability into a substantive model menu. Node-based Workflows in beta push the product toward repeatable production pipelines.
◆Where it's heading
Recraft is hedging the model-supremacy question by aggregating the best third-party generators while continuing to invest in its own V-series for a coherent aesthetic. The plugin distribution into design tools and the Workflows beta show the product strategy shifting from generator-as-destination to creative substrate that plugs into existing pipelines. The bet is that creative professionals will pay for curation, workflow, and aesthetic consistency on top of commodity model access.
◆Prediction
Expect Workflows to graduate out of beta with stronger templating and team-sharing primitives, plus continued addition of video models as that frontier moves fast. Look for either an Adobe-side integration or a stronger Figma-native presence next, mirroring the Framer and Chrome moves.

◆Recent moves

  1. 6d ago

    Meet Recraft V4.1: Beautiful by nature

    V4.1 iterates on Recraft's in-house image model with cleaner photorealism, refined gradients, and new illustration styles. Incremental rather than directional, but the continued investment in a proprietary model alongside aggregating third-party models is the signal worth watching.

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  2. 27d ago

    New image model: GPT Image 2

    GPT Image 2 added to the paid subscriber menu at three quality tiers. Fits the steady cadence of adding any image model that earns a place on the menu — pure aggregation work.

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  3. 1mo ago

    Recraft Plugins

    ⚡ SPARK

    Recraft launches plugins for Figma, Framer, and Chrome, bringing generation, vectorisation, and background removal into the tools designers already use. A clear distribution shift from destination app to embedded creative layer.

  4. 1mo ago

    New video models: Seedance 2.0, PixVerse, and Wan

    Three new video models — Seedance 2.0 (and Fast variant), PixVerse V6.0 and V5.6, and Wan V2.7 — added to Pro subscriber tiers. Continues the rapid expansion of the video menu following the March launch.

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  5. 1mo ago

    New video model: Veo 3.1 Lite

    Veo 3.1 Lite joins the video lineup for cost-efficient, high-volume generation at 13–21 credits per second. Pricing tier suggests Recraft is filling the cheap end of the video menu, not just the high-quality top.

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  6. 2mo ago

    Video generation now available

    ⚡ SPARK

    Video generation arrives in Recraft with 20+ models including Kling, Grok, Veo, and Sora, plus text-to-video, image-to-video, and start/end frame motion control. This is the category expansion from image studio to general AI creative platform.

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