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Pushwoosh

MKT AUTO
Velocity8.8

Multichannel customer engagement and push notification platform

www.pushwoosh.com ↗

Pushwoosh is wiring itself into the storefront it used to just message

marketing-automationcommerceshopifyjourneyschannel-parityattribution
◆Current state
The dated August batch gave SMS and WhatsApp the send events and standalone send path email already had, and let journeys consume webhook response data mid-run. A larger undated wave has landed since, and it points somewhere else: Shopify storefront event tracking pulls product views, add-to-cart and checkout steps in through the theme embed, YML joins the Product Catalog feed formats, and per-product clicks and revenue now appear in email statistics. Journey logic also grew more relative, with Condition split able to compare two attributes on the same user and to filter dates by days ago or ahead.
◆Where it's heading
Two projects are converging. The channel-parity work is close to finished, with SMS and WhatsApp now carrying the events, standalone sends and attribution that email had. The newer and more consequential one is commerce: having added a Product Catalog, Pushwoosh is now collecting the storefront behaviour that catalog is meant to act on and reporting revenue back per product. That gives it the ingest, the data and the measurement for the commerce loop rather than only the send step in the middle of it. Journey conditions are meanwhile shifting from fixed comparisons toward per-user relative ones.
◆Prediction
With storefront events arriving and catalog data in place, triggered abandoned-cart and browse-abandonment journeys built on those events are the obvious next assembly. Expect the Shopify path to be generalised to other storefronts, since the catalog feed formats already are.

◆Recent moves

  1. 1mo ago

    Rename subscription form field labels

    Subscription form field labels are editable from the editor with no code. Small, but it removes a developer dependency from the part of the form a marketer most wants to word themselves.

  2. 1mo ago

    New send events for SMS and WhatsApp

    New PW_SMSSent and PW_WhatsAppSent events record dispatch the way PW_EmailSent already did, so segments and triggers can key on whether a message actually went out. Unglamorous parity work, and the prerequisite for treating these channels as equals in journey logic.

  3. 1mo ago

    Animation timing for modal Rich Media

    Appearance and dismissal timing for modal Rich Media is configurable from the Control Panel or the mobile SDKs. Presentation polish with no change to targeting or delivery.

  4. 1mo ago

    Bring webhook response data into a journey

    ⚡ SPARK

    Every other release in this batch widens a channel or polishes an editor; this one changes what a journey is capable of. A journey that can read external state mid-run is a different tool than one that can only call out and continue.

  5. 1mo ago

    Use a subscription form as your Web popup content

    A subscription form block can be added to any popup, linking an existing form or creating one inline. Turns the popup surface from an announcement channel into a lead-capture one without leaving the editor.

  6. 1mo ago

    Send one-time WhatsApp messages

    Approved WhatsApp templates can be sent to a chosen audience immediately or on a schedule without building a journey. Removes the setup tax on the simplest case, matching how one-time email has always worked.