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Pushwoosh

MKT AUTO
Velocity7.5

Multichannel customer engagement and push notification platform

www.pushwoosh.com ↗

Pushwoosh ships an MCP server and AI-powered segments — agents can now run the platform.

mcp-serverai-segmentationomnichannel-messagingcustomer-journeypasskeysagentic-marketing
◆Current state
Two AI moves anchor the recent stream: a ManyMoney AI MCP server that lets Claude Desktop, Cursor, or Windsurf drive a Pushwoosh project end-to-end, and AI-powered segmentation built around natural-language prompts. Around them, Pushwoosh added Telegram as a Customer Journey channel, passkey sign-in, marketing-vs-transactional message typing, resend-to-non-openers, journey change history, custom tracking domains, and a redesigned billing page.
◆Where it's heading
Pushwoosh is doing two things in parallel — making the marketing surface AI-operable from outside the product (MCP) and inside it (NL segments) — while filling out the omnichannel orchestration story with Telegram, transactional toggles, and email-side conveniences. The platform is positioning itself as a backend that humans, internal automations, and external agents all act on equally.
◆Prediction
Expect more MCP tool surfaces (campaign creation, journey publishing, analytics queries) plus AI assistance inside the journey builder itself — auto-design a journey from a goal description. Telegram is likely to be followed by additional regional channels like LINE or RCS to round out omnichannel.

◆Recent moves

  1. 20d ago

    MCP server: drive Pushwoosh from Claude, Cursor, or Windsurf

    ⚡ SPARK

    ManyMoney AI MCP server exposes Pushwoosh project actions to any MCP-capable AI client. The agent-side direction of the AI bet — outside the UI rather than inside it.

    View source ↗
  2. 27d ago

    📲 Send Telegram messages in Customer Journey:

    Telegram joins Customer Journey Builder as a first-class channel. Adds a regionally important messaging surface to the omnichannel story, alongside push, email, in-app, SMS, and WhatsApp.

    View source ↗
  3. 1mo ago

    Use passkeys for faster, secure sign-in to Pushwoosh:

    Passkey sign-in for Pushwoosh accounts. Standard table-stakes auth modernization, but meaningful for enterprise security posture.

    View source ↗
  4. 1mo ago

    Marketing vs. transactional message typing on every channel

    Explicit Marketing vs. Transactional typing across push, email, in-app, SMS, and WhatsApp, with the right opt-out, frequency, and global-control behaviors per type. Quietly important for compliance and deliverability.

    View source ↗
  5. 1mo ago

    AI segmentation from natural language prompts

    ⚡ SPARK

    Describe an audience in plain English and Pushwoosh builds the segment. The in-product side of the AI bet, complementing the MCP server's outside-the-product surface.

    View source ↗
  6. 1mo ago

    Collect email subscribers with subscription forms:

    Subscription forms for collecting email subscribers, with optional double opt-in. Closes a missing on-site capture path that fits with the broader email-side investment.

    View source ↗