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Purchasely

FINANCE
Velocity6.3

In-app subscription and paywall management platform for mobile apps

purchasely.com ↗

Purchasely puts its Management API in the terminal and in AI coding agents

mobilesubscriptionspaywallscliai-agentscampaigns
◆Current state
Purchasely is an SDK and console for in-app subscriptions and paywalls. Version 6.2 in October let apps send their own business events to trigger campaigns and linked every purchase to the paywall, placement and test that drove it. On November 5 it released a CLI in beta that exposes every Management API operation as a command, shows app metrics in the terminal, and installs a Purchasely plugin into AI coding agents, with dry runs, plan-then-apply and a read-only mode for safe writes.
◆Where it's heading
The SDK releases have steadily moved control of paywalls and campaigns out of app code and into the Console. The CLI moves it again, into scripts, CI and coding agents, with guardrails designed for automated writes.
◆Prediction
The CLI needs Management API access enabled by Purchasely staff, so the next likely step is broader self-serve access, or more agent-facing tooling built on the same API.

◆Recent moves

  1. 8d ago

    Purchasely CLI beta with an AI coding agent plugin

    ⚡ SPARK

    Purchasely's first tool outside the SDK and Console: a CLI over the Management API with an AI agent plugin. It extends the 6.x shift of paywall control away from app releases, now into CI and coding agents.

    View source ↗
  2. 1mo ago

    6.2 - Custom Events

    Custom Events give apps a way to trigger campaigns and measure KPIs from their own business events, while purchases now trace back to the paywall that started them. This is where 6.x turns from SDK modernization toward targeting and measurement, with one iOS behaviour change for servers reading appAccountToken.

    View source ↗
  3. 2mo ago

    6.1 - Web2App Redemption

    Web-to-app redemption enables the cross-platform subscription funnel — users who purchased on the web can redeem their subscription in the app, closing a gap for developers targeting both channels. Anonymous user ID control and proxy routing for restricted networks are operational improvements that serve specific but important deployment scenarios.

    View source ↗
  4. 3mo ago

    6.0 - 12 month commitment and personalized tags

    ⚡ SPARK

    SDK 6.0 is a ground-up modernization of Purchasely's core API surface — initialization, screen presentation, action handling, and purchase flow control are all redesigned across supported platforms. Major version breaks are intentional; the redesign aligns the SDK with the capabilities added across the 5.x series while reducing the accumulated complexity.

    View source ↗
  5. 9mo ago

    5.7 - Open a flow from an inline screen

    Opening a flow from an inline screen extends the screen orchestration model — users can trigger a paywall or upsell flow from within an embedded screen context, enabling more complex funnel paths without requiring a full-screen takeover.

    View source ↗
  6. 11mo ago

    5.6 - Bring Your Own Screen & Conditional Visibility

    Bring Your Own Screen and conditional visibility were described as the two most-requested features at 5.6 launch — BYOS lets developers replace Purchasely's native UI elements with their own, while conditional visibility allows paywall content to change based on user context. Both are significant for teams with complex design systems.

    View source ↗