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ANALYTICS
Velocity2.5

Privacy-friendly web analytics

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Plausible removes the goal setup step from funnels.

web-analyticsfunnel-analysisai-referralsprivacy-analyticsconversion-tracking
◆Current state
Plausible's 2026 work centres on funnels: strict order, time comparison, revenue tracking, flexible steps, and now funnels that no longer require goals to be configured first. Around that sit the AI Assistants referral channel, chart annotations, full-URL page reports and user journeys.
◆Where it's heading
Each funnel release lowers the effort needed to answer a conversion question, and the latest removes the last setup step. Plausible is turning funnels from a configured report into something a user can build on the spot, while keeping the product's simple-analytics position.
◆Prediction
The next releases likely continue reducing setup across reports, for example building segments or goals inline from existing data. The entries do not show a pricing or plan change tied to funnels.

◆Recent moves

  1. 12d ago

    Build funnels without setting up goals first

    Funnels can now be built without defining goals first, which removes the setup step that blocked casual use. It is the fifth funnel release this year and the one aimed at users who never configured goals.

  2. 1mo ago

    Flexible funnels

    Flexible funnels let visitors skip intermediate steps and still count as converting, as long as they hit the first and last steps. This fills the gap for user flows where middle steps are optional or multi-path—a common e-commerce and onboarding pattern that strict funnels couldn't model.

  3. 2mo ago

    Compare funnels over time and track revenue in funnels

    Funnel time comparison and revenue tracking extend the already-developed funnel feature: users can now see whether conversion rates improved or declined versus a prior period at each step, and tie funnel completions to revenue—connecting behavior analytics to business outcomes without a separate BI tool.

  4. 4mo ago

    Add notes to your traffic chart with annotations

    Traffic chart annotations let teams mark product launches, campaigns, and SEO changes directly on the chart, turning the traffic graph from a data view into a narrative tool. This is a small UX addition that removes the need to maintain a separate change log alongside analytics.

  5. 4mo ago

    See full URLs in Page reports

    Full URL breakdown in page reports (not just path) is useful for multi-subdomain setups where the same path exists under docs, app, and www. A targeted improvement for a common pain point in larger deployments.

  6. 5mo ago

    New AI Assistants channel

    ⚡ SPARK

    The AI Assistants channel appears in Plausible's Channels report with ChatGPT, Claude, Gemini, and Perplexity broken out as individual sources—a direct response to the structural shift in how traffic now originates. This is the first analytics product Plausible has shipped that addresses the post-search traffic landscape.