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Planable

MARKETING
Velocity5.0

Planable is in tight ergonomics mode on its calendar and approval surface.

social-mediacontent-calendarapprovalsux-polishsocial-inboxintegrations
Current state
Planable is shipping at near-weekly cadence on the core surface that defines the product: the content calendar and the approval workflow. The past month added compact and display-toggle options for the calendar, post-status badges on cards, a dedicated 'My approvals' view for reviewers, bulk approval requests, and drag-to-timeslot snapping. Earlier April work shipped a Zapier integration and extended Social Inbox to Facebook and Instagram DMs.
Where it's heading
Planable is doubling down on its core workflow loop — plan in calendar, request approvals, publish to networks — by removing friction one step at a time. There's no directional pivot in the recent feed; this is clear execution against a known position, with the Zapier integration broadening intake and Social Inbox broadening engagement coverage. Competitors here are Hootsuite, Buffer, Sprout Social, and the agency-first Loomly.
Prediction
Expect more approval-workflow depth (multi-stage approvals, conditional routing), more Social Inbox network coverage (TikTok DMs, X DMs), and continued calendar UX iteration. AI features around captions, sentiment, and reply suggestions will likely deepen given the existing Social Inbox foothold.

Recent moves

  1. 17d ago

    Compact view for the content calendar

    Adds a Compact card-size option to the calendar for scanning many posts at once, alongside the existing Default size with full image previews. Useful for agencies juggling multiple clients, but a narrow display toggle rather than a workflow shift.

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  2. 21d ago

    Calendar display options

    New display-options panel for the calendar lets users toggle approval/validation/label/campaign/comment indicators, hide notes or weekends, fade out published posts, and choose the start day of the week. A meaningful customization layer on what is the team's primary daily view.

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  3. 23d ago

    Post statuses on calendar cards

    Calendar cards now show clear status labels (Draft, Pending, Approved, Scheduled) plus colored vs. greyed-out network icons signaling whether a post will publish. A real ergonomics win for teams that previously had to open each post to know its state.

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  4. 27d ago

    Dedicated 'My approvals' view for reviewers

    Approvers get a three-column view (by approval status) for working through pending posts, with cards moving between columns as decisions are made. Recognizes that the approver journey deserves its own surface — meaningful for client-services agencies running heavy approval loops.

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  5. 27d ago

    Bulk request approval from Calendar view

    Bulk approval requests from the Calendar view: select multiple posts, pick approvers, and send in one action. Targets the agency pain point of routing a full week's content through review without per-post clicks. Pro and Enterprise only.

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  6. 27d ago

    Drag into timeslots

    Dragging a post into a predefined timeslot now snaps it to that time automatically, instead of needing a follow-up edit. Small UX fix that compounds nicely with the rest of the calendar polish.

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