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Octopus.do

DESIGN
Velocity6.3

Octopus.do integrates with Claude and ChatGPT via MCP, turning sitemaps into live AI-editable workspace.

sitemapux-planningmcpai-integrationfigmacontent-strategy
◆Current state
Octopus.do is a sitemap and content-planning tool used by UX designers and content strategists. Its most directional move in recent months is an official Claude and ChatGPT integration with an underlying MCP server: you can now ask an AI assistant to build or edit a sitemap directly inside your Octopus account. This follows a Figma plugin that generates high-fidelity prototypes from sitemaps, reinforcing Octopus as a connective layer between planning and execution tooling. Google Analytics integration (September 2026) brings live page-view data into the planning canvas.
◆Where it's heading
Octopus is positioning itself as the structured planning layer that AI agents, designers, and content writers all touch. The MCP server + Claude/ChatGPT apps extend the tool from human-only to agent-addressable; the Figma export closes the gap between planning and visual design; Google Analytics closes the gap between planning and live performance data. The new Copywriter project role suggests the team is investing in team-scale workflows where different contributors (copywriters, designers, SEO editors) need scoped access.
◆Prediction
Octopus will expand the AI surface—likely adding agent-driven SEO tag generation, AI-assisted sitemap restructuring based on analytics data, or deeper Figma round-trip editing. The public REST API and MCP server hint at a platform play: Octopus as structured sitemap infrastructure that third-party tools and agents can read and write.

◆Recent moves

  1. 1d ago

    Google Analytics on your sitemap

    Google Analytics is now connected to the sitemap view, surfacing page views, users, and engagement time per page directly in the planning canvas. This bridges the gap between content planning and live performance data—teams can see which pages underperform without leaving Octopus.

  2. 6d ago

    Save any project as a template

    Any Octopus project can now be saved as a template and used as a starting point for future projects. The same release adds a crawl-based import that fills pages with blocks and wireframes, a structure sidebar, and pinned sitemaps—a meaningful reduction in blank-canvas friction for new projects.

  3. 28d ago

    Octopus in ChatGPT and Claude

    ⚡ SPARK

    Octopus now has official integrations in both Claude and ChatGPT: ask the assistant to build or edit a sitemap, and it operates directly inside your Octopus account. An MCP server underpins the integration, making any MCP-capable agent able to read and write sitemaps. A public REST API rounds out the platform foundation.

  4. 3mo ago

    Copywriter role in team projects

    A new Copywriter role sits between Commenter and Editor: copywriters can write page content and fill SEO tags but cannot touch sitemap structure. This scopes permissions for teams where content and structure are maintained by different people—a natural workflow split for agency and enterprise projects.

  5. 3mo ago

    A major update to Octopus editor

    The Octopus editor—activated 56k times per month—was rebuilt on a more maintainable foundation. The rewrite is described as enabling faster feature development going forward; the immediate user-visible change is improved reliability rather than new capabilities.

    View source ↗
  6. 4mo ago

    Octopus to Figma Plugin Update

    ⚡ SPARK

    The Figma plugin now generates a full high-fidelity prototype from an Octopus project—closing the gap between sitemap planning and visual design execution. Teams can plan in Octopus and go directly to a Figma prototype without manual recreation.