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Microsoft Clarity

ANALYTICS
Velocity5.0

Free heatmap and session recording tool for website behavior analytics

clarity.microsoft.com ↗

Clarity pitches one view of agents, LLM referrals and human visitors.

ai-visibilityagent-trafficweb-analyticsbot-analyticsllm-referrals
◆Current state
Microsoft Clarity has spent the year on AI visibility: citation topics, branded vs non-branded query splits, scrape-to-referral attribution, custom brand terms and page-type classification for bots. A November 4 post frames the product as covering three journeys at once: AI agents acting on a site, LLMs recommending it, and people browsing it. The post's feed excerpt names agent activity and faster answers from site data but gives no release details.
◆Where it's heading
The October study of 5.2 million AI-powered sessions has become positioning: Clarity is moving from measuring AI crawlers to measuring agents that click and buy. Analytics on agent behavior is the next layer on top of its AI visibility dashboards.
◆Prediction
Expect a concrete agent-activity report or dashboard with documented fields; the feed excerpt does not confirm whether one has shipped yet.

◆Recent moves

  1. 9d ago

    Clarity ties AI agent, LLM referral and human visit data together

    A positioning post that puts agent activity, LLM recommendations and human browsing under one Clarity story, with mentions of seeing what agents do on a site and getting faster answers from data. It turns the October agent-traffic study into product framing; the excerpt carries no feature specifics.

    View source ↗
  2. 15d ago

    What AI Agents Do on Websites: Insights From 5.2 Million Sessions

    A research post comparing AI-powered and human visits across 5.2 million sessions, from searches and forms to checkout. It ships no feature, but it moves Clarity's AI-traffic interest from crawlers and citations to agents acting on sites.

    View source ↗
  3. 16d ago

    How We Made clarity.js 4.5% Smaller Without Sacrificing Compatibility

    An engineering post on trimming clarity.js by 4.5% with an automated AI experiment loop. The tag gets slightly lighter, but no user will notice, and the post is closer to the earlier process write-up than to a release.

    View source ↗
  4. 1mo ago

    How We Use an AI Skill to Ship Clarity Releases with Confidence

    An engineering post on how the Clarity team uses an AI skill to evaluate releases and telemetry internally. Useful context on process, but nothing changes for Clarity users.

    View source ↗
  5. 1mo ago

    Customize Your Brand Terms in Microsoft Clarity AI Visibility

    Custom brand terms make the branded vs non-branded split from August's Citations update usable for companies whose brand names are ambiguous or have variants. It refines the AI-visibility reporting rather than extending it.

    View source ↗
  6. 1mo ago

    Introducing Page Classification in Clarity Bot Activity

    Bot Activity can now break crawler traffic down by page type, with model-based classification that users can customize. It moves bot analytics from site-level totals toward showing which content AI crawlers actually target.

    View source ↗