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MailerLite

MKT AUTO
Velocity5.0

Email marketing software for growing businesses

www.mailerlite.com ↗

MailerLite lets AI assistants build full automations as Shopify and import tools fill out.

email-marketingmcpautomationshopify-integratione-commercedata-import
◆Current state
The MCP server now covers whole automations: an assistant such as Claude or ChatGPT can switch them on or off, add condition and A/B split steps, set re-entry rules and pull performance stats. Shopify stores gained the Abandoned cart trigger on 15 October, for shoppers identified through MailerLite forms or email links. The rest of October went to data quality: imports that suggest custom fields and map columns to groups, and reports that show temporary delivery failures instead of counting them as sent.
◆Where it's heading
Two summer threads continue. AI access has moved from a directory listing and an agent skill to operating the automation builder, so the assistant is becoming a second interface to the product. Shopify depth keeps growing after two-way sync, now with cart recovery. The import changes share one rule: MailerLite suggests, and nothing is created until the user approves it.
◆Prediction
Expect more of the product to become reachable through the MCP server, since each release widens what an assistant can change. The entries don't show whether Shopify cart recovery will reach other store platforms.

◆Recent moves

  1. 19d ago

    Build complete automations with AI

    An assistant connected through the MCP server can now build and manage full automations, from condition and A/B split steps to re-entry rules and per-email stats. It is the clearest step so far toward an AI assistant as a working interface to MailerLite.

  2. 26d ago

    Turn import columns into groups

    Import columns can now map to groups, with case-insensitive matching and a review step before anything is created. It follows the custom-field suggestions from earlier in October and applies the same approve-first rule.

  3. 1mo ago

    Abandoned cart emails for Shopify

    Shopify stores get the Abandoned cart trigger, limited to shoppers MailerLite can already identify through its forms, pop-ups or email links. It deepens the Shopify work after two-way sync, and shoppers who reach checkout get the abandoned-checkout emails instead, never both.

  4. 1mo ago

    Publish sites without picking a group

    Sites can now publish without a subscriber group, and forms on new sites start blank. A small loosening of a requirement that only made sense for sites with forms.

  5. 1mo ago

    See every delivery failure in reports

    Temporary delivery failures, such as Gmail DMARC rejections, now appear in reports and subscriber profiles instead of counting as sent. Senders can see who missed a campaign, and bounce limits are unaffected.

  6. 1mo ago

    Delete inactive subscribers in one step

    Inactive subscribers can now be deleted directly, without unsubscribing them first. A small list-hygiene shortcut in a month of data-quality work.