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Hostfully

PM
Velocity6.3

Hostfully steps beyond PMS into guest screening and owned-channel booking — risk and revenue, not just distribution.

vacation rentalproperty managementguest screeningdirect bookingchannel managementintegrations
◆Current state
Hostfully is broadening from a vacation-rental PMS into adjacent risk and revenue surfaces. The launch of Screen & Protect — automated guest screening with damage protection across all channels — is the clearest tell, paired with a forthcoming Direct Booking Site upgrade aimed at branded conversion. UI refreshes across Channels, Integrations and a new Hosting Quality Dashboard hint at a broader reorganization of the product around what short-term-rental operators actually optimize: trust, distribution, and review quality.
◆Where it's heading
The arc points toward Hostfully as a horizontal operating layer for short-term-rental businesses, not just a channel manager. Adding owned booking infrastructure and an in-house screening product reduces dependency on Airbnb/Vrbo economics and creates new attach revenue. Insurance-adjacent margins — screening, damage cover — look set to become a strategic line.
◆Prediction
Likely next: tiered Screen & Protect plans with a built-in claims workflow, and tighter integration between the Hosting Quality Dashboard and the Direct Booking Site so hosts can surface review-driven trust signals on their own site to compete with OTA listings.

◆Recent moves

  1. 16d ago

    The new Channels page is now live 🎉

    Channels page is reorganized into Most Popular vs Other groupings with at-a-glance connection counts and inline status toggles. A UX cleanup that fits the broader 'rebuild the surfaces operators look at daily' theme alongside Integrations and the Hosting Quality Dashboard.

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  2. 18d ago

    New Product: Hostfully Screen & Protect 🚀

    ⚡ SPARK

    Hostfully launches Screen & Protect, an automated guest-screening and damage-protection product spanning Airbnb, Vrbo, Booking.com and direct bookings. This is the move that takes Hostfully outside core PMS territory into risk and insurance — a step change for revenue mix and stickiness.

    View source ↗
  3. 23d ago

    New Product: Hostfully Screen & Protect 🚀

    Duplicate ingestion of the May 3 Screen & Protect launch; no additional change shipped.

  4. 23d ago

    Coming Soon: Direct Booking Site Upgrade 🚀

    Phased rollout of an upgraded Direct Booking Site with stronger branding control, improved search and a refreshed booking flow across desktop and mobile. Reinforces the strategy of pulling host revenue away from OTAs by making owned booking sites visually competitive with Airbnb listings.

    View source ↗
  5. 1mo ago

    The Hosting Quality Dashboard is now live 🎉

    New dashboard turns guest reviews into structured quality dimensions and recurring-issue signals, moving hosts from reactive review reading to proactive quality management. Slots between the screening product (pre-booking trust) and Direct Booking site (own-channel conversion) as the post-stay analytics layer.

    View source ↗
  6. 1mo ago

    Coming Soon: Direct Booking Site Upgrade 🚀

    Duplicate ingestion of the April 27 Direct Booking Site Upgrade announcement.