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Hightouch

MKT AUTO
Velocity0.0

Data activation and reverse ETL platform

hightouch.com ↗

Hightouch's old changelog has closed, so this feed has stopped at its May releases.

composable-cdpai-decisioningdata-agentsobservabilitysource-moved
◆Current state
The latest entry is a notice that the changelog moved to hightouch.com/docs/changelog. The last substantive releases here are from early May: end-to-end event and audience tracing, Klaviyo and Pinterest Ads data for Data Agents, and a Health tab with alerting for AI Decisioning.
◆Where it's heading
Up to May, the work was moving AI Decisioning and Data Agents toward production readiness through observability and more data sources. Nothing after May is visible here because the tracked source was retired, so this trajectory is six months old.
◆Prediction
Nothing current can be inferred until the new changelog is tracked.

◆Recent moves

  1. 6mo ago

    We've moved

    The old changelog closes with a pointer to hightouch.com/docs/changelog. No product change, but it explains why this feed has been silent since May.

    View source ↗
  2. 6mo ago

    Event and real-time audience tracing

    End-to-end tracing for events and real-time audiences in the Event Debugger. Closes a real diagnostic gap — operators can now see exactly which syncs processed an event, what was filtered, and how audience membership shifted.

    View source ↗
  3. 6mo ago

    Klaviyo reporting data for Data Agents

    Data Agents add Klaviyo engagement and reporting metrics. Continues the broadening of the agent's queryable surface — conversions, segments, and flow performance now answerable through natural-language analysis.

    View source ↗
  4. 6mo ago

    Agent Health and alerting for AI Decisioning

    AI Decisioning gains a Health tab plus configurable alerts on stalled runs, slow performance, or unexpected drops in recommendation volume. Operationally critical — enterprises won't run autonomous decisioning without this kind of visibility.

    View source ↗
  5. 6mo ago

    Pinterest Ads data for Data Agents

    Pinterest Ads reporting data joins Data Agents' supported sources. Same playbook as the Klaviyo addition — broaden the agent's data domain to keep up with where marketers actually spend.

    View source ↗
  6. 6mo ago

    Ometria destination

    An Ometria destination joins the catalog — customer profiles, orders, products, and custom events can sync into Ometria. Standard destination work that keeps the CDP value prop intact.

    View source ↗