LoginSign Up
← Back to all sparks
G

Gravity Forms

DEVOPS
Velocity6.3

Advanced form builder plugin for WordPress

gravityforms.com ↗

Gravity Forms adds Klaviyo integration and an MCP server while maintaining its add-on ecosystem

wordpressform-buildercrm-integrationsmcpmarketing-automation
◆Current state
Gravity Forms is shipping steadily across its add-on ecosystem — maintenance releases for HubSpot, Partial Entries, Flow, and SMTP alongside a new Klaviyo integration. The 3.1.1 core release signals incremental improvement rather than a major capability shift. The most directional move in recent weeks is an MCP server that connects Gravity Forms to AI assistants including Claude and GitHub Copilot, positioning the product as a data entry point in AI-driven workflows.
◆Where it's heading
Gravity Forms is expanding its role from form builder to integration layer within the WordPress ecosystem. Adding Klaviyo, updating HubSpot, and maintaining Salesforce coverage rounds out a CRM and marketing automation surface. The MCP addition is the first signal of an AI-native strategy: rather than building AI features into the product, Gravity Forms is becoming the form data endpoint that AI agents can read and write. This is a defensible niche — data capture is hard to displace.
◆Prediction
The MCP integration will likely drive follow-on AI workflow connectors; expect integrations with AI-first automation tools or a form-to-AI-pipeline add-on once the MCP adoption pattern shows traction.

◆Recent moves

  1. 6d ago

    Gravity Forms 3.1.1 — additions, updates, and bug fixes

    Gravity Forms 3.1.1 delivers additions, updates, and fixes across the core product. This is a standard maintenance release in the context of Gravity Forms' steady add-on ecosystem cadence — no major capability changes, but consistent iteration keeps the platform current for its large WordPress install base.

    View source ↗
  2. 6d ago

    HubSpot integration updated to 3.0.4

    The HubSpot add-on moves to 3.0.4, a maintenance update for one of Gravity Forms' most-used CRM integrations. No user-visible capability changes noted — this keeps the integration compatible with upstream HubSpot API changes.

    View source ↗
  3. 13d ago

    Partial Entries add-on updated to 1.8.2

    Partial Entries 1.8.2 is a maintenance update for the add-on that allows incomplete form submissions to be captured. This is consistent routine upkeep within the add-on ecosystem.

    View source ↗
  4. 13d ago

    Gravity SMTP 2.3.3 — security enhancements and new routing

    Gravity SMTP 2.3.3 adds security enhancements and new routing capabilities, which is substantive for a transactional email add-on. Routing improvements in an SMTP layer mean more control over which emails go through which providers — relevant for deliverability-sensitive form workflows.

    View source ↗
  5. 13d ago

    Gravity Flow add-on updated to 3.1.1

    Gravity Flow 3.1.1 is a maintenance release for the workflow automation add-on. Routine upkeep within the established add-on cadence.

    View source ↗
  6. 19d ago

    Introducing the official Klaviyo Add-On v1.0

    The official Klaviyo add-on at v1.0 closes a gap in Gravity Forms' marketing stack coverage, enabling form submissions to flow directly into Klaviyo for email and SMS automation. Adding Klaviyo alongside existing Salesforce and HubSpot integrations rounds out the CRM and marketing automation surface.

    View source ↗