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FreeAgent

FINANCE
Velocity2.5

Cloud accounting software designed for freelancers and small businesses.

www.freeagent.com ↗

FreeAgent widens VAT and mobile MTD tools while pitching itself as accounting for every business.

accountinguk-taxmtdvatsegment-expansion
◆Current state
FreeAgent's recent feed is filling in its compliance core. Over the summer it shipped quarterly Making Tax Digital submissions from mobile and seven VAT workflow improvements, and in October its Director of Product framed the roadmap as building FreeAgent for every business type, after June's Landlords product and the CIS simplification.
◆Where it's heading
The pattern is segment-by-segment expansion (landlords, construction subcontractors) on top of a UK tax compliance base that keeps getting deeper. MTD for Income Tax is the anchor: each segment gets tooling for the filing obligations it now faces.
◆Prediction
Posts are sparse and mostly retrospective, so timing is unclear; the next visible move is likely MTD for Income Tax readiness work ahead of its rollout, possibly another segment-specific product.

◆Recent moves

  1. 1mo ago

    Product spotlight: building FreeAgent for every business

    A Director of Product spotlight framing FreeAgent's direction as serving more business types, following the Landlords and CIS work. Positioning, with no new feature named.

  2. 2mo ago

    7 ways we’ve improved FreeAgent’s VAT functionality

    A roundup of seven VAT workflow improvements aimed at saving time on returns. It deepens the compliance core that every segment push depends on.

  3. 3mo ago

    File MTD quarterly updates on the go from your mobile

    Quarterly MTD for Income Tax updates can be filed from the mobile app. It moves the new quarterly obligation onto the phone for sole traders and landlords.

  4. 5mo ago

    Product spotlight: FreeAgent for Landlords

    ⚡ SPARK

    FreeAgent for Landlords is the company's first purposefully segmented product, stepping beyond the freelancer/small-business core it has served since launch. Combined with automated rental statement parsing released the same day, this is a deliberate new market entry rather than a feature addition.

  5. 5mo ago

    A game changer for landlord clients: automatically capture and categorise rental statements

    Automated capture and categorisation of letting agent statements removes a time-consuming manual reconciliation step for landlords. This is the core workflow differentiator that makes FreeAgent for Landlords a genuine product rather than a relabelled freelancer tool.

  6. 6mo ago

    Product spotlight: CIS simplified

    A product spotlight on CIS (Construction Industry Scheme) simplification—FreeAgent's Director of Product signals investment in better bookkeeping as the foundation for CIS compliance. Better CIS handling directly benefits contractors and subcontractors in the construction sector, a meaningful niche within FreeAgent's customer base.