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Formaloo

MKT AUTO
Velocity6.3

No-code platform for building forms, surveys, customer databases and apps

www.formaloo.com ↗

Formaloo lets you bring your own form UI, and opens a door in from ChatGPT and Claude

form-builderheadless-formsai-authoringassistant-integrationworkflow-automationrelease-train
◆Current state
Formaloo runs a monthly release train that has been steadily converting a form builder into a workspace platform: portals with domain-restricted signup, workspace Themes, teams, timezone-consistent records, board voting. July's Magic Logic release moved rule authoring from configuration to description. The latest entry opens two surfaces the product did not have: forms whose UI you build yourself with submissions still kept in Formaloo, and project creation started from inside ChatGPT or Claude, plus private AI analysis and automated scoring and assignment. That entry is a teaser of roughly two hundred characters, so its direction is legible but its scope is not.
◆Where it's heading
The AI thread has changed shape. Magic Logic and the Update Record action both put more capability inside Formaloo's own editor; this release instead loosens Formaloo's hold on where the work starts and what renders it. If forms no longer require Formaloo's interface, the product's centre moves from the builder to the submission store, the workflow engine and the analysis on top — which is consistent with the platform thread that has been replacing per-form configuration with workspace-level systems for months. The assistant entry point points the same way: the dashboard stops being the only front door.
◆Prediction
Expect the next cycles to say what the headless path actually is — an API, an embed, or a component library — since the teaser names the capability without naming a mechanism, and to extend the assistant integration past project creation toward the logic and analysis surfaces Magic Logic already automates. On this feed's evidence alone the scope of either is not yet readable.

◆Recent moves

  1. 19d ago

    Build any form UI and keep every workflow in Formaloo

    ⚡ SPARK

    A teaser-length entry, but it names two openings the product has not had before: forms whose interface you build yourself with submissions still landing in Formaloo, and project creation initiated from inside ChatGPT or Claude. Private AI analysis and automated scoring and assignment round it out. Formaloo has spent two cycles putting AI inside its own editor; this one puts Formaloo inside someone else's surface, and detaches the form from the UI Formaloo renders.

  2. 1mo ago

    Ranking fields to allow users submit priorities

    Ranking fields capture stated priorities in order and carry that order through to reporting, alongside a Slider field and Workspace Cleanup. Sits in the platform thread — more field types and more workspace-level housekeeping — rather than the AI thread.

  3. 1mo ago

    Unsplash, per-page covers, and a cleaner dashboard.

    Unsplash search inside the image picker, per-page cover images on Classic forms, covers and logos on ending pages, and forms visible in dashboard folders. Presentation and navigation polish, the smaller cycle that followed Magic Logic.

  4. 2mo ago

    Magic Logic generates form rules from a plain-English description

    ⚡ SPARK

    Magic Logic is the point where Formaloo's rule system stopped being something you learn and became something you describe. It set the pattern the product has followed since: generate configuration from a sentence, show it as readable rules, apply in one click.

  5. 3mo ago

    Portal signup adds domain rules and magic-link registration

    Portals gain regex-based rules on the signup email field, magic-link registration, and finer access control, so a portal can be restricted to a corporate or education domain without manually approving each signup. Closes a gap that previously forced a choice between an open link and a hand-managed list.

  6. 3mo ago

    Let your team vote on what matters

    Upvoting on Kanban and Gallery views, with per-audience control over who can vote — workspace members, portal visitors, or both — and automatic sorting by vote count. Brings prioritisation into the board instead of exporting data to run a poll elsewhere.