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Dotdigital

MKT AUTO
Velocity2.5

Omnichannel marketing automation platform for email, SMS, push notifications and personalization

dotdigital.com ↗

Dotdigital adds MCP access, more AI agents and WhatsApp coupons ahead of the holidays.

marketing-automationai-agentsmcpwhatsapployalty
◆Current state
Dotdigital's November release targets marketer admin work for the holiday season: more AI agents for tasks like building segments, writing content and analysing results, MCP access to its data, and coupon codes delivered over WhatsApp. It builds on July's release, which added a first-party loyalty module, AI agents and real-time personalization, and earlier native Snowflake, BigQuery and Databricks integrations.
◆Where it's heading
Dotdigital is moving from a campaign-sending tool toward an assistant-driven platform where agents and outside LLMs handle routine marketing work. WhatsApp coupons tie its loyalty and messaging pieces together for retailers.
◆Prediction
Expect the agents to take on more of the campaign lifecycle, from audience building to reporting. The entries don't show pricing for these features, so how they are packaged is unclear.

◆Recent moves

  1. 9d ago

    What’s new: AI agents, MCP, and WhatsApp coupons in time for the holiday season

    The holiday release extends July's AI agents to segment building, content and reporting, and adds MCP access and WhatsApp coupons. It deepens the agent and messaging push rather than opening a new direction.

    View source ↗
  2. 4mo ago

    What’s new: Dotdigital Loyalty, AI agents, and scalable personalization

    ⚡ SPARK

    The most significant product release in Dotdigital's visible history: a first-party loyalty module, AI agents capable of autonomous customer interactions, and enhanced real-time personalization shipped together. This moves Dotdigital from a campaign tool into retention and agentic territory — capabilities that typically require three separate vendors.

    View source ↗
  3. 5mo ago

    Is a loyalty program right for you?

    A pre-launch blog post evaluating when a loyalty program makes business sense — marketing content published ahead of the loyalty module launch rather than a product release. No new capability shipped with this entry.

    View source ↗
  4. 5mo ago

    WhatsApp marketing examples: what’s working right now (with proof)

    A channel performance guide for WhatsApp campaigns with real examples — editorial content, not a product update. Reflects Dotdigital's continued investment in positioning WhatsApp as a channel alongside email and SMS, but ships nothing new.

    View source ↗
  5. 5mo ago

    How two-way SMS works and why it drives performance

    Educational content on two-way SMS mechanics and performance framing — positions conversational messaging as a Dotdigital differentiator but announces no product feature. Part of a broader content push around real-time, two-way channels ahead of the platform expansion.

    View source ↗
  6. 6mo ago

    How brands use personalization to convert more customers (with proof)

    A case study roundup on personalization tactics — six brand examples of cart abandonment and recommendation flows. Useful for customers but not a product release; signals Dotdigital's focus on demonstrating personalization ROI leading up to the July platform update.

    View source ↗