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Demand Gen Report

MARKETING
Velocity5.0

B2B marketing news and analysis covering demand generation, ABM and martech trends.

www.demandgenreport.com ↗

Demand Gen Report covers Salesforce's AI sales agent research and click-free measurement.

b2b-marketingmartechsales-aitrade-publicationbenchmarks
◆Current state
Demand Gen Report's feed publishes under the B2BMX Insights name and remains trade journalism. The newest pieces include an opinion column arguing that giving sales reps Claude is not a strategy, a CTV case study, Demand Spring's new CMO services, a webinar with Madison Logic's CEO and a call for its 2027 planning survey. None describes a Demand Gen Report product.
◆Where it's heading
Coverage keeps centering on AI in B2B go-to-market, now including general-purpose assistants competing with sales tools. Event and survey promotion for 2027 planning is ramping up.
◆Prediction
Expect results from the 2027 planning survey and more coverage of AI agents in sales; the feed shows no product releases.

◆Recent moves

  1. 23h ago

    What to Measure When Your Best Buyers Never Click

    A column arguing marketers should bring back impressions for buyers who never click. Measurement commentary.

    View source ↗
  2. 1d ago

    Salesforce: AI Sales Agents Are Improving CRM Data Accuracy, Freeing Reps to Sell

    Coverage of Salesforce research saying AI sales agents save sellers six hours a week. Vendor research, not a Demand Gen Report product.

    View source ↗
  3. 1d ago

    Handing Reps Claude Isn’t A Sales AI Strategy. Here’s What To Do Instead

    An opinion column arguing sales teams need a plan beyond giving reps Claude. Commentary on general AI tools entering sales tech.

    View source ↗
  4. 1d ago

    Attain Scaled CTV Acquisition, Beating Its CPA Goal

    A case study on Attain beating its CPA goal on tvScientific's CTV platform. Vendor coverage, not a release.

    View source ↗
  5. 2d ago

    Demand Spring Launches Four New Tools for CMOs

    Coverage of Demand Spring launching four consulting offers for CMOs. Vendor news.

    View source ↗
  6. 2d ago

    Madison Logic CEO Keith Turco Reads the B2B Market and Calls What’s Ahead in 2027

    Promotion for a November 18 webinar with Madison Logic's CEO on 2027 B2B marketing. Event marketing.

    View source ↗