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Cube

ANALYTICS
Velocity6.3

Cube ships Creator Mode and a Slack agent — embedded BI and agent surfaces in the same month.

semantic layerembedded analyticsai agentsgovernanceself-serve bi
◆Current state
Cube is shipping weekly across three coherent fronts: AI agent surfaces (Slack Agent for ad-hoc questions, Analytics Chat under the hood), embedded analytics (Creator Mode lets customers embed the full Cube app, not just dashboards), and the semantic-layer fundamentals (calculated fields in Explore/Workbook, workbook versions, custom chart palettes, refined filtering). Earlier in the period, data masking, the Viewer role, and scheduled-screenshot notifications rounded out the governance and distribution story.
◆Where it's heading
Two compounding bets: (1) the semantic layer + AI agent combination is the moat — every release deepens what an agent or human can do over governed data without writing SQL, and (2) embedding goes from "put a dashboard in your app" to "give your users a full BI app inside your product." These are complementary — Creator Mode is more compelling when the embedded experience can also answer questions in Slack and self-heal queries with calculated fields.
◆Prediction
Expect Creator Mode to grow more embedding controls (white-labeling, role mapping, audit) since it's positioned for ISVs serving downstream customers. The Slack Agent likely gets siblings (Teams, in-app chat) and tighter wiring to dashboards so an agent can produce a chart, save it, and share it back. Calculated Fields expansion (filtered measures, more types) is already telegraphed in the release notes.

◆Recent moves

  1. 19d ago

    Custom chart palettes

    Custom chart palettes, managed centrally and reusable across an account. Small but well-positioned for the embedded path — Creator Mode customers will want their own brand colors enforced.

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  2. 26d ago

    Creator Mode: embed the full Cube application

    ⚡ SPARK

    Creator Mode embeds the entire Cube application — not just a chart or dashboard — inside a customer's product, so end-users build and modify dashboards in-place. This is the move from "embedded chart" to "embedded BI app" and reframes Cube's embedding pitch for ISVs.

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  3. 1mo ago

    Slack Agent Anyone in your Slack workspace can now send a direct message to the Cube app and get AI-powered answers from the Analytics Ch…

    Slack Agent lets anyone in a workspace DM the Cube app and get AI-powered answers from Analytics Chat, on top of the existing scheduled-screenshot notifications. Extends the AI agent surface to where teams already work.

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  4. 1mo ago

    Filters Update The filtering experience across Explore, Workbooks, and Dashboards has been updated.

    Filtering experience overhauled across Explore, Workbooks, and Dashboards. Quality-of-life work that pays off across every analytical workflow without changing the platform's surface area.

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  5. 1mo ago

    Workbooks Versions With workbook versions, users can roll back changes to their workbooks and restore the state of the workbook as it was…

    Workbook versions add rollback for user changes — a governance and recovery feature that becomes table-stakes once teams commit to building in Cube. Pairs naturally with the access-policy and data-masking work shipped earlier in the period.

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  6. 1mo ago

    Calculated Fields Calculated fields let you define query-level calculations — such as custom measures or dimensions — directly from the E…

    Calculated Fields bring query-level custom measures and dimensions into the Explore and Workbook UIs, compiling down to Semantic SQL. Crucially, AI agents can also create them — closing a loop where an agent can build the calculation it needs to answer a question.