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ClickSend

MKT AUTO
Velocity5.0

Cloud communications platform for business SMS, email, and direct mail campaigns.

ClickSend fills in reporting and integration gaps around its SMS core

smsmessagingusage-reportingintegrationscompliance
Current state
ClickSend is an SMS-first messaging platform shipping steady, small quality-of-life improvements rather than big bets. Recent work adds real-time usage and spend reporting with exports, configurable inbound-SMS webhook payload formats, a two-way SMS integration inside ActiveCampaign, and routine compliance and bug-fix maintenance.
Where it's heading
The pattern is incremental hardening of an established SMS product: better cost visibility, easier integration configuration, and platform-partner reach via ActiveCampaign. Compliance items like Singapore's TLS 1.3 mandate show a business keeping a mature messaging service current rather than redefining it. No directional shift is visible in these entries.
Prediction
Expect continued small usability and reporting improvements and more channel or partner integrations; nothing in the entries points to a larger platform move.

Recent moves

  1. 2d ago

    Know exactly what you're spending

    A new Usage Reporting page surfaces real-time usage and spend with date and product filters and exports — cost visibility ClickSend previously lacked. Fits the pattern of filling operational gaps around the SMS core.

  2. 1mo ago

    Support for more webhook payload formats

    Inbound SMS can now specify its webhook payload format (JSON body, form-POST, or GET query string), making integrations easier to wire up. A practical configurability win for developers.

  3. 2mo ago

    Longer Links, Same Simple Shortening

    Raises the supported URL length for the Quick SMS link shortener. A minor limit bump, scoped to Quick SMS.

  4. 3mo ago

    Singapore SMS Requirements

    A mandatory notice that SMS to Singapore requires TLS 1.3 from April 2026 under IMDA rules. Compliance housekeeping, not a feature.

  5. 3mo ago

    Two-Way SMS Now Available in ActiveCampaign!

    Two-way SMS is now available directly inside ActiveCampaign, letting users send and receive without switching tools. Extends ClickSend's reach into a marketing-automation partner.

  6. 3mo ago

    SMS Campaign Links

    Fixes the 'Link Clicked' filter so all contacts who clicked a shortened campaign link are returned regardless of interaction count. A reporting bug fix.