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Clay

MARKETING
Velocity5.0

Clay Ads 2.0 turns the enrichment graph into a permanent ad-targeting engine, adding paid acquisition to Clay's GTM reach.

gtm-automationai-agentsad-audiencesdata-enrichmentsales-automation
◆Current state
Clay ships weekly feature roundups covering Claygent (its AI agent), data enrichment, and integrations. The platform consistently widens data coverage—NAICS industry codes, SOQL imports from Salesforce, Pardot sync—while tightening cost controls (Credit Budgets, prorated refunds) and expanding its MCP footprint. The Advanced Search in Clay MCP lets LLM clients run cross-entity queries over Clay's full data graph.
◆Where it's heading
Clay is moving from a sales enrichment tool toward a full GTM automation system. Clay Ads 2.0—unlimited always-on audiences syncing to six ad platforms—is the clearest evidence: the same enriched data that drives outbound sequences now powers paid acquisition. The Claygent Skills system (reusable instruction sets that load automatically) is the agentic layer that ties these surfaces together into orchestrated campaigns.
◆Prediction
Expect additional paid channel integrations (Google Ads, LinkedIn Ads) and deeper Claygent autonomy—multi-step campaign workflows that span enrichment, outbound, and ad retargeting without manual handoffs.

◆Recent moves

  1. 9d ago

    Advanced MCP Search and Pardot Integration

    Advanced Search in Clay MCP—cross-entity search over people, company, and job data from Claude or ChatGPT—extends Clay's enrichment graph to LLM clients without requiring a Clay UI session. Pardot integration adds another CRM sync point to Clay's growing list of outbound connectors.

  2. 15d ago

    Clay Sequencer 2.0

  3. 16d ago

    QoL: NAICS Filters, Prorated Refunds, and Webhook Warnings

    A routine quality-of-life update: NAICS filtering for industry codes, prorated refunds on plan upgrades, clearer enrichment action descriptions, and webhook table auto-delete warnings. Individually minor; collectively these reduce operational friction for regular Clay users.

  4. 23d ago

    Credit Budgets and Function Testing

    Credit Budgets give workspace admins direct control over spend allocation—a meaningful operational feature for larger teams where credit overruns are a common pain. Testing Functions (import real rows or use AI-generated tests before a live run) reduces the cost of iteration on enrichment logic.

  5. 1mo ago

    Claygent Skills, AI SQL for Snowflake, SOQL Imports

    Skills in Claygent Builder introduce reusable instruction sets that load automatically at the right moment during a run—the beginning of composable agent behavior in Clay. AI-Generated SQL for Snowflake and SOQL Imports from Salesforce extend the platform's data reach while lowering the technical barrier to using it.

  6. 1mo ago

    Enrich Tab Discovery and Nooks Integration

    The new Enrich Tab surfaces the right enrichment provider without requiring users to know what to search for—reducing the discovery friction that slows down new table setups. Nooks integration adds a new outbound execution channel to Clay's growing pipeline.