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Brand24

MARKETING
Velocity3.8

Social listening platform builds a second product line: monitoring brands in AI answers, not just social mentions.

social-listeningai-visibilitymcpsentiment-analysisbrand-monitoringgenerative-search
◆Current state
Brand24 is a brand monitoring platform that tracks mentions across social, news, and the web. The last six months spun up a parallel product line — generative search visibility — through three coordinated launches: an LLM Monitoring tab (December), a Brand24 MCP server that lets any AI agent query mention data (January), and an official ChatGPT app in the OpenAI App Store (February). The newest piece, AI Visibility, is now self-serve activatable from the panel.
◆Where it's heading
Brand24 is positioning to monitor both directions of the AI loop — what AI says about a brand (LLM Monitoring, AI Visibility) and how AI agents query brand monitoring data (Brand24 MCP, ChatGPT App). On the core platform, sentiment is mid-overhaul: Emotions and Intents were sunset in January for a model upgrade, and the upgraded Emotions returned in April.
◆Prediction
Expect AI Visibility coverage to expand beyond ChatGPT, Gemini, Claude, Perplexity, and Google AIO to more LLM surfaces, and the upgraded sentiment model to bring Intents back next (still missing since January's sunset). The new search engine will likely roll out beyond the largest projects.

◆Recent moves

  1. 13d ago

    Add-on: AI Visibility tab – now activate it yourself from your panel

    AI Visibility — the tab for tracking how ChatGPT, Gemini, Claude, Perplexity, and Google AIO talk about a brand — can now be activated by users without involving Brand24 staff. New projects get a 14-day trial of 30 prompts across 4 models. Closes the self-serve loop on the AI Visibility product line started by December's LLM Monitoring tab.

    View source ↗
  2. 23d ago

    Emotions analysis back in the panel

    Emotion analysis — sunset in January for a model upgrade — is back as both a chart and a filter, powered by a new model. Closes a three-month gap on a feature users had been relying on for sentiment-driven analysis.

    View source ↗
  3. 1mo ago

    Faster analysis for large projects (new search engine rollout)

    New full-text search engine for the largest projects loads filtered analysis views in seconds across hundreds of thousands of mentions. Two real tradeoffs: a 3-month rolling window (older queries fall back to the old engine) and prefix-only text matching, so 'rand' no longer matches 'Brand24'. Enterprise-tier performance work.

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  4. 1mo ago

    AVE calculation update: inflation

    Advertising Value Equivalent calculation adjusts upward to reflect rising digital ad costs. Applied automatically to new mentions; no user action and no impact on existing data. Routine recalibration of a derived metric.

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  5. 2mo ago

    Brand24 ChatGPT App. Your Brand Intelligence, Inside ChatGPT

    ⚡ SPARK

    Brand24 became one of the first social listening platforms in the OpenAI App Store, with an MCP-based connection that also works for Claude, Gemini, Cursor, and other agents. Pairs with January's Brand24 MCP server to make brand monitoring data queryable from any AI agent.

    View source ↗
  6. 3mo ago

    AVE calculation update: stronger geo-based weighting

    Increases the role of country and language signals in AVE so values better reflect local advertising market conditions. Automatic, no user action, no impact on existing data. Routine recalibration.

    View source ↗