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Brand24

MARKETING
Velocity6.3

Brand24 extends audio monitoring to TikTok, completing a video-platform sweep that redefined what it tracks.

media-monitoringbrand-intelligenceaudio-monitoringai-visibilitytiktokboolean-search
◆Current state
Brand24 has expanded significantly beyond text-based social monitoring. In 2026 it shipped YouTube audio detection, TikTok transcription monitoring, an LLM visibility tracker (AI Visibility), a redesigned AI assistant with web access, and advanced boolean search. The product now captures brand mentions across three distinct signal types: social text, video audio, and AI-generated responses. The LLM monitoring feature — tracking how ChatGPT, Gemini, Claude, and Perplexity reference brands — is the most forward-looking addition and is gated on Business/Enterprise plans.
◆Where it's heading
Brand24 is building toward comprehensive brand intelligence across every channel where brands are discussed, including ones that never existed in traditional monitoring — AI chatbot outputs and spoken video content. The pattern is deliberate: each expansion targets a channel where text-only monitoring misses real signal. The next frontier is likely audio-first platforms (podcasts, Instagram Reels) or deepening the LLM attribution analysis.
◆Prediction
LLM visibility monitoring will expand to cover more models and add attribution-style analysis connecting AI citation share-of-voice to business metrics. Audio monitoring may extend to podcast platforms or Instagram Reels as the same transcription infrastructure scales.

◆Recent moves

  1. 6d ago

    Discover more TikTok mentions with video transcriptions

    ⚡ SPARK

    TikTok transcription monitoring extends Brand24's audio detection — launched first on YouTube — to TikTok, where brand mentions happen verbally far more often than in text descriptions. Spoken mentions now land in Brand24's dashboard with timestamps.

    View source ↗
  2. 14d ago

    Advanced Search: build precise searches with AND, OR, NOT, and more

    Advanced Search brings boolean operators (AND, OR, NOT), exact phrases, proximity, and grouping to Brand24's mention search — long-standard in enterprise listening tools but now live here, with AI-assisted query building for teams less comfortable writing boolean syntax.

    View source ↗
  3. 1mo ago

    Brand24 launches as an installable PWA with push notifications

    Brand24 is now installable as a PWA from any browser with native push notifications for mentions — a distribution improvement that makes real-time monitoring viable without having the dashboard open.

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  4. 1mo ago

    📊 A fresh new look for your Infographic

    Infographic report gets a cosmetic redesign with light/dark mode and one-click export — a presentation polish update with no change to underlying data or features.

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  5. 3mo ago

    🎙️ Brand24 now detects your brand's spoken mentions in YouTube videos

    ⚡ SPARK

    YouTube audio monitoring was Brand24's first move into spoken-word detection — the pivot from text scraping to audio transcription that made the TikTok expansion possible. Spoken YouTube mentions now land in the dashboard with exact timestamps, turning video from a blind spot into a monitored channel.

    View source ↗
  6. 3mo ago

    New AI Visibility View: Sources

    AI Visibility gains a Sources tab showing which websites LLMs most frequently cite and which citation sources drive Brand24's visibility in AI answers — actionable for teams trying to improve their presence in AI-generated responses.

    View source ↗