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Bandwidth

COMMS
Velocity6.3

Communications platform offering voice, messaging, and emergency APIs

www.bandwidth.com ↗

Bandwidth ships Identity Presentation (branded calling) in beta — trust layer for enterprise outbound calling.

voipcommunications-apircsbranded-callingsipmessaging
◆Current state
Bandwidth is an enterprise communications API provider actively shipping across messaging, voice, and number management. The last 30 days include SIP trunking on Build, 10DLC registration in the app UI, RCS test number self-serve, and voice debug logs in Voice Insights. Identity Presentation — authenticated branded calling that displays the caller's brand name, logo, and call reason on mobile phones — entered beta on August 14 and is the most differentiated new capability.
◆Where it's heading
The platform is advancing on two simultaneous tracks: developer experience (self-serve tooling replacing support tickets, debug visibility, UI for previously API-only workflows) and differentiated enterprise capabilities (branded calling, RCS agent testing, MOS voice quality monitoring). The Brazil PSTN replacement expansion shows the geographic build-out is ongoing. Each release reduces friction at a specific operator task.
◆Prediction
Identity Presentation moving from beta to general availability is the most likely near-term announcement. RCS expansion to additional carriers or geographies is the second active investment, given the self-serve test number tooling that just shipped.

◆Recent moves

  1. 15d ago

    SIP Trunking is live on Bandwidth Build

    SIP trunking is now available in Bandwidth Build (the trial environment), letting developers route calls over their own infrastructure without leaving the trial. Expands what's testable before committing to a production deployment.

    View source ↗
  2. 16d ago

    10DLC Registration Center – UI Access

    10DLC campaign registration is now available in the Bandwidth App UI alongside short codes, consolidating US and Canada messaging registration into one interface instead of requiring separate workflows. Meaningful friction reduction for messaging customers managing multiple registration types.

    View source ↗
  3. 20d ago

    Secure your off-net Lumen numbers with a port-out PIN

    Port-out PINs for off-net Lumen numbers add a layer of number security that previously only existed for on-net numbers. Parity feature, but meaningful for customers with Lumen-hosted numbers who want protection against unauthorized porting.

    View source ↗
  4. 23d ago

    RCS Registration Center – Test Number Management

    RCS customers can now add and manage test phone numbers in the Registration Center without opening a support ticket. Removes a friction point from the RCS pre-launch testing workflow and puts timeline control back in the customer's hands.

    View source ↗
  5. 1mo ago

    Identity Presentation – Beta

    ⚡ SPARK

    Identity Presentation enters beta — displaying brand name, logo, and call reason on mobile phones for outbound calls, backed by third-party trust attestation. This is Bandwidth's entry into authenticated branded calling, a category that directly attacks the spoofed-call problem for enterprise outbound.

    View source ↗
  6. 1mo ago

    Voice API debug logs — now available in Voice Insights

    Voice API debug logs are now visible in Voice Insights — API request history, webhook delivery attempts, HTTP response codes, and BXML execution events all in one place. Eliminates the support ticket loop for debugging call flow failures.

    View source ↗