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Arcade

MARKETING
Velocity6.3

Arcade's AI video tool now works inside Claude, ChatGPT and Gemini via MCP.

ai videomcpinteractive demoslocalizationmodel choice
◆Current state
Arcade's releases are almost all about AI video. The November release adds an Arcade MCP so users can create and edit videos from Claude, ChatGPT, Gemini and other assistants, with credit costs shown in the chat. It also adds 60 native voices in 15 more languages and one-click variations of a single video. In October, AI video got its own home and users could pick the model behind each video.
◆Where it's heading
Arcade spent the autumn turning its editor into an AI video studio, with style references, curated scenes and model choice. It is now taking that studio into the assistants people already use, and charging per edit in credits. Localisation and variations push it toward producing many versions of one video for different audiences.
◆Prediction
Expect more agent-facing work, such as deeper MCP actions or usage-based pricing detail, since the MCP launch already exposes credit costs per edit.

◆Recent moves

  1. 10d ago

    🤖 Edit Videos From Claude, ChatGPT, Gemini, and More

    ⚡ SPARK

    Arcade moves its AI video studio into third-party assistants through an MCP, and adds 60 voices in 15 languages and one-click variations. It extends October's model choice by letting users drive the editor from outside Arcade entirely.

  2. 25d ago

    🧠 Choose Your AI Model

    Arcade moves AI video into its own home and lets users pick the model behind each video, from Opus 5.5 for detail to Haiku 5.5 for speed. Model choice trades quality against speed and credits per video.

  3. 1mo ago

    🪞 Use Any Video as a Style Reference

    Any video, even a draft, can now serve as a style reference for pacing, transitions and camera work, and footage clips get start, speed and sound controls. The Chrome extension can also cut from camera to screen in one take. It deepens the AI video editor rather than the demo product.

  4. 1mo ago

    🎬 Curated Scenes

    A library of ready-made scenes styled to the Brand Kit arrives, and Arcade's memory now covers pacing, length, motion and how videos open and close, learned from edits. The Chrome extension for recording video went live for every customer. It is the base the October model-choice release builds on.

  5. 3mo ago

    ✍️ Manual Editing Is Back

    Reintroduces manual scene reordering and trimming so small edits do not require going through the agent. Notable as a course correction: the release copy concedes that agent-only editing was slower than doing it yourself for small changes.

  6. 3mo ago

    📊 Impact Analysis

    ⚡ SPARK

    Account-level analytics move Arcade out of the content-creation category and into the one where demos are measured against pipeline — a different buyer and a different renewal conversation.