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AgencyAnalytics

ANALYTICS
Velocity6.3

Marketing analytics and client reporting platform for agencies, with automated dashboards across 80+ integrations

agencyanalytics.com ↗

AgencyAnalytics bets on AI-search reporting with AI Tracker while widening its data-source catalog.

agency-reportingai-search-visibilityaeodata-sourceskpismcp
◆Current state
AgencyAnalytics is moving on two fronts. It launched AI Tracker in open beta — a paid add-on that reports how clients appear in AI-generated search answers — and rebranded AskAI to AgencyAI with a dedicated sidebar and surfaced MCP instructions. Alongside, it added data sources (Snowflake, Microsoft Clarity), unified Goals and Alerts into a KPIs area, and improved Rank Tracker stability, while absorbing platform-driven metric deprecations from Microsoft Ads and Meta's Graph API v25.
◆Where it's heading
The AI push is the story: AgencyAnalytics is positioning agencies to report on AI-search visibility (AEO/GEO) before clients ask, and wiring in an AI assistant plus MCP access. The data-source and KPI work keeps its core reporting breadth ahead of competitors while the AI features stake out a new category of client deliverable.
◆Prediction
Expect AI Tracker to move from open beta toward general availability with pricing refinement, and the AgencyAI/MCP surface to expand. Data-source additions and platform-driven metric maintenance will continue in the background.

◆Recent moves

  1. 7d ago

    Microsoft Ads: Impression Share metric removed

    Removes the Microsoft Ads Impression Share metric because Microsoft's API can't supply accurate data — an honest deprecation, not a product change. Lost Impression Share metrics are unaffected.

  2. 9d ago

    AI Tracker is now in open beta

    ⚡ SPARK

    AI Tracker enters open beta as a paid add-on reporting how each client appears in AI-generated search answers, folded into existing dashboards — the anchor of the platform's AI-search bet.

  3. 14d ago

    Facebook (Meta): integration updated for Graph API v25

    Updates the Facebook integration for Meta's Graph API v25 — renaming some metrics and dropping others Meta retired platform-wide. A maintenance pass driven by Meta, not a product decision.

  4. 16d ago

    Meta Ads: multi-select custom events filter

    The Meta Ads Custom Events filter now supports multi-select, letting users combine several custom events in one view instead of one at a time.

  5. 16d ago

    Advanced filtering for Views

    Advanced filtering comes to Views, bringing the app's full filtering into the custom-table builder for client-ready and internal reporting.

  6. 20d ago

    A new home for AgencyAI (previously AskAI)

    A new right sidebar rehomes AgencyAI (formerly AskAI) alongside notifications and MCP instructions, keeping the AI assistant within reach — a UX repositioning that foregrounds the AI surface.