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Adapty

FINANCE
Velocity5.0

Mobile subscription management and paywall A/B testing platform for app monetization

adapty.io ↗

Adapty lets one paywall flow personalise itself with the app's own user data

monetizationpaywallsflow-builderpersonalisationsubscriptionsmobile
◆Current state
Adapty has finished moving customers onto one builder: the old Paywall and Onboarding Builders were deprecated on October 1 and Paywalls now live inside Flows & Paywalls. Since then it added a yearly plan sold as 12 monthly payments on native iOS, and the November 9 roundup brings custom tags, where the app passes a value through the SDK and any text in a flow can display it, alongside flow funnels and screen animations.
◆Where it's heading
With the migration done, the work has moved to making each flow do more: personalised copy, funnel analytics on flows, and animation. Adapty is turning the paywall builder into a general onboarding and conversion surface, with agent-built flows from August and pricing experiments like the 12-payment yearly plan layered on top.
◆Prediction
Expect more SDK-fed personalisation and per-screen analytics inside flows, and the 12-payment yearly plan to extend beyond native iOS; the entries give no timeline for either.

◆Recent moves

  1. 4d ago

    Adapty flows show user data via custom tags, add funnels

    Custom tags let the app pass a value through the SDK so any text in a flow displays it, so one flow can serve many user segments. Flow funnels and screen animations round out the release, the first big feature drop after the builder migration finished.

    View source ↗
  2. 22d ago

    Sell your yearly plan as 12 monthly payments

    Yearly plans can now be sold as 12 monthly payments with a commitment that cannot be cancelled mid-year, on native iOS for now. It adds a billing option to the monetization range that virtual currencies widened in July; the up-to-50% revenue figure is Adapty's own.

    View source ↗
  3. 1mo ago

    What’s new in Adapty: Paywalls moved into Flows & Paywalls

    Paywalls moved into Flows & Paywalls, and new paywalls can no longer be created in the old builder. It completes the consolidation the one-click migration started, with published paywalls left working.

    View source ↗
  4. 1mo ago

    What's new in Adapty: cross-placement A/B tests for flows

    Cross-placement A/B tests now work on flows, and a sliding sheet element rebuilds the legacy overlay. Both are parity items that remove reasons to stay on the old builder before its deprecation.

    View source ↗
  5. 1mo ago

    Trial_active and subscription_active events are here

    trial_active fires a chosen time after a trial starts, and only if the user has not cancelled, with subscription_active alongside it and a window per integration. It gives ad networks a cleaner signal than a raw trial start.

    View source ↗
  6. 2mo ago

    What's new in Adapty: Figma imports, flow events, and more.

    Figma frames now import as editable flow screens, up to 50 per export, and every input and screen view in a flow arrives as an SDK event. It widens the ways into the flow builder that August's agent skill began, and adds measurement to it.

    View source ↗