ProProfs Chat vs Plain
Side-by-side trajectory, velocity, and editorial themes.
ProProfs Chat's feed is SEO listicle content, not a product changelog
Every recent entry is search-optimized blog content — competitor 'alternatives' roundups and how-to guides on AI chatbots and customer support. None describe a change to the ProProfs Chat product, and the publishing cadence is slow and irregular, so there's no product state to read here.
The editorial angle leans on always-on AI support and capturing after-hours conversations, and on positioning against competitors via alternatives posts. That reflects marketing strategy, not product direction.
Expect more comparison and AI-support SEO content; the entries give no visibility into the actual product roadmap.
Plain turns Sidekick from a drafting assistant into an agent that acts
Plain is a customer-support platform building an agentic layer — 'Sidekick' — into the core thread workflow. Recent releases moved Sidekick from suggesting to acting: it can take actions across connected tools, start working proactively the moment a thread matches a workflow, and it now answers in Slack. The surrounding plumbing (scheduled workflows, thread fields via the chat widget, machine-user API links to Linear) is all in service of more automation.
The arc points to autonomous, workflow-driven support: AI that investigates, summarizes, drafts, and executes before a human opens the thread. Each release widens either Sidekick's reach (Slack, connected tools) or the triggers that set it off (workflow conditions, schedules), steadily shifting the human role from doing the work to reviewing it.
Expect deeper Sidekick autonomy — more action types and likely approval or guardrail controls — plus more workflow triggers that launch automation without a human in the loop.
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