Miva vs OroCommerce
Side-by-side trajectory, velocity, and editorial themes.
Miva 26 R1 embeds AI Insights inside the Admin, threads margin data everywhere, and starts a multi-release UI rebuild.
Miva is shipping its branded 26 R1 release alongside continuing 10.13.x patches. 26 R1 introduces AI Insights — a natural-language assistant inside the Admin that answers business questions from store data without sending data to external LLMs — Margin Awareness (product-level margin sortable and usable across merchandising, feeds, and collections), the first phase of a refreshed Admin UI, percentage-based and single-quantity charges, UPS InsureShield package protection, and standardized shipping classification fields. The 10.13.x line continues with Global API on/off toggles, dedicated Custom Fields tables for large-store performance, Apple Pay in PageBuilder, USPS API migration, and AvaTax scheduled-task lifecycle.
Miva is making its biggest directional move in years: AI is embedded into the Admin rather than bolted on, framed around private store data that doesn't leave Miva. The Admin UI rebuild signals a multi-release UX modernization. Margin Awareness threading profitability through merchandising and operations is a substantive merchandising posture — selling 'profit' rather than 'GMV' is unusual positioning in mid-market commerce.
Expect 26 R2/R3 to extend AI Insights from answering to taking actions (creating segments, drafting promos), and the Admin rebuild to land more views per release. Margin Awareness will likely become a default sort/filter in admin grids and propagate into ad-feed integrations and discount logic.
OroCommerce ships 7.0 LTS while quietly opening the back office to AI agents via MCP.
OroCommerce just cut 7.0 LTS, the first major LTS since 6.1 in mid-2025. The parallel 6.1.x stream is shipping substantive functional changes alongside the bug fixes — MCP tools for back-office order/customer management, storefront SSO enforcement, RabbitMQ 4 quorum-queue support, and absolute-URL storefront API options for headless setups. There is also an ongoing 'Smart Order' AI track refining purchase-order recognition via Langfuse-managed prompts.
Two threads are running in parallel. One is conventional B2B commerce platform maintenance — major LTS cuts, point releases full of fixes, infrastructure compatibility work. The other is a deliberate push into AI/agent surface area: MCP integration that lets external agents manipulate back-office records, Smart Order pipelines for inbound POs, OIDC/SCIM identity work that fits the same enterprise-automation arc. The MCP move is the most directional signal — it positions OroCommerce as a platform AI agents can plug into rather than just a back-office UI.
Expect the MCP tool surface to extend beyond orders and customers to products, prices, and content entities, and the Smart Order pipeline to graduate from email POs to a first-class agent-driven workflow in the 7.x line. The bug-fix cadence in 6.1.x will continue alongside while customers migrate to the new LTS.
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