← Back to home
Comparison · Mkt Auto

Mautic vs Lytics

Side-by-side trajectory, velocity, and editorial themes.

M
Mautic
MKT AUTO
3.8

Post-Mautic-7 reset, the project is layering meaningful capability on a freshly modernized core.

◆ Current state

Mautic just shipped 7.1 'Canis Major' — the first feature-heavy release after the 7.0 platform reset that took the codebase to Symfony 7 and PHP 8.4. The 7.1 line bundles S/MIME email signing, scheduled email sending, login throttling, optimistic locking on emails and pages, an inline CKEditor inside the GrapesJS builder, and an upgraded bot-detection layer that auto-blocks 500+ user agents. Maintenance is active across three branches (7.x, 6.x, 5.x), with security backports landing simultaneously when CVEs warrant.

◆ Where it's heading

Having paid down the dependency and PHP-version debt in 7.0, the team is now spending that headroom on concrete deliverability and operator features rather than architecture. The 7.1 changeset leans hard on email integrity, anti-spam, and editor ergonomics — the things self-hosters and agencies actually feel. Cadence is healthy: roughly one minor feature line per quarter, with point releases hitting every two to three weeks.

◆ Prediction

Expect the next minor (7.2) to keep building on the deliverability and tracking surface — likely deeper privacy-mode tracking, more API Platform coverage, and continued GrapesJS/builder polish. A 6.x security-only train will keep running in parallel until the long-term-support window closes.

Lytics logo
Lytics
MKT AUTO
7.5

Lytics retires the legacy audience builder, ships zero-copy Salesforce Data Cloud sync, and pushes integrations weekly.

◆ Current state

Lytics is a CDP shipping at a steady weekly cadence. Recent work cuts across three vectors: a forced migration off the legacy audience builder (sunset May 4, 2026) toward a redesigned builder with geolocation rules; heavy expansion of cloud-warehouse and ad-platform integrations (Salesforce Data Cloud, The Trade Desk, Microsoft UET, Pushly, Algolia, GCS); and admin-side governance — naming conventions, metric threshold alerts, easier OAuth recovery.

◆ Where it's heading

Two arcs are visible. First, the integration catalog is being deepened toward server-side conversion APIs and zero-copy data movement — Salesforce Data Cloud's bidirectional sync with zero-copy bulk via GCS is the architecturally interesting move and likely a template for what's next. Second, the platform itself is being made more legible to large operators: naming conventions, threshold alerts, and reconnect-in-place auth all target customers running Lytics at scale rather than acquiring net-new ones.

◆ Prediction

Expect the next quarter to bring more zero-copy/streaming export jobs patterned after the Salesforce Data Cloud blueprint (Snowflake or Databricks are the obvious next targets), plus additional governance features — likely per-team audience permissions or audit-log enhancements — as the natural follow-on to naming conventions.

See more alternatives to Mautic
See more alternatives to Lytics