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Comparison · Mkt Auto

Keila vs Ghost

A side-by-side editorial comparison of Keila and Ghost — release velocity, themes, recent moves, and the top alternatives to consider.

Keila vs Ghost: at a glance

FeatureKeilaGhost
SectorMkt AutoMkt Auto
Velocity score5.05.0
Sparks · 30d00
Top themesemail-newsletter, self-hosted, open-source, securitymembership, email automation, member data, lifecycle marketing
Last editorial update9d ago2d ago
WebsiteVisit →Visit →

What is Keila?

Keila ships a third 0.40 patch for dependency CVEs and drops unsigned unsubscribe links.

Keila is an open-source newsletter platform on Elixir/Phoenix. 0.40.0 on 29 October made welcome and double opt-in emails editable and now requires PostgreSQL 14 and TLS. 0.40.1 fixed stored XSS in forms and campaigns, and 0.40.2 on 4 November updates dependencies for three high-severity CVEs, ends support for unsigned pre-0.11 unsubscribe links, signs out other sessions on password change and caps API pages at 1,000 entries.

Read the full Keila trajectory →

What is Ghost?

Ghost lets publishers store their own member details in custom fields.

Ghost now lets publications define custom fields and store member details directly in Ghost. It follows a run of member email automation releases: tier-specific welcome sequences and automation analytics in October, then lifecycle triggers on 4 November that start flows when a paid member changes tier or leaves.

Read the full Ghost trajectory →

Keila vs Ghost: editorial side-by-side

K
Keila
MKT AUTO
5.0

Keila ships a third 0.40 patch for dependency CVEs and drops unsigned unsubscribe links.

◆ Current state

Keila is an open-source newsletter platform on Elixir/Phoenix. 0.40.0 on 29 October made welcome and double opt-in emails editable and now requires PostgreSQL 14 and TLS. 0.40.1 fixed stored XSS in forms and campaigns, and 0.40.2 on 4 November updates dependencies for three high-severity CVEs, ends support for unsigned pre-0.11 unsubscribe links, signs out other sessions on password change and caps API pages at 1,000 entries.

◆ Where it's heading

Two security patches in a week after a feature release suggests a security review is under way. The breaking removal of old unsubscribe links fits the same tightening.

◆ Prediction

Further 0.40.x patches are possible while the review continues; the next feature direction is unclear from the entries.

Ghost logo
Ghost
MKT AUTO
5.0

Ghost lets publishers store their own member details in custom fields.

◆ Current state

Ghost now lets publications define custom fields and store member details directly in Ghost. It follows a run of member email automation releases: tier-specific welcome sequences and automation analytics in October, then lifecycle triggers on 4 November that start flows when a paid member changes tier or leaves.

◆ Where it's heading

Ghost is building out its member database so automations have more to act on. Custom fields are the data layer the triggers and sequences have been missing, which points toward segmenting and targeting by publisher-defined attributes.

◆ Prediction

Expect automations or email segments to filter on custom fields next; the entry does not say whether fields can be set through signup forms or the API.

Alternatives to Keila and Ghost

Other Mkt Auto products tracked by Sparkpulse, ranked by recent ship velocity. Each card links to a full editorial trajectory and lets you pivot into a head-to-head comparison with either Keila or Ghost.

See all Keila alternatives → · See all Ghost alternatives →

Recent activity from Keila and Ghost

Latest ship moves from both products, interleaved chronologically. ⚡ = editorial spark.

  1. 4d agoGhostCustom fields
  2. 9d agoKeilaKeila 0.40.2: dependency CVE fixes, unsigned unsubscribe links removed
  3. 10d agoGhostLifecycle triggers for automations
  4. 14d agoKeilaKeila 0.40.1 fixes stored XSS in forms and campaigns
  5. 16d agoKeilaKeila 0.40: editable opt-in emails, PostgreSQL 14 and TLS required
  6. 24d agoGhostStripe Checkout customization
  7. 1mo agoGhostTier-specific welcome sequences
  8. 1mo agoGhostAutomation analytics
  9. 2mo agoKeilaKeila v0.30.3
  10. 2mo agoGhostGift subscription improvements
  11. 4mo agoKeilaKeila v0.30.2
  12. 4mo agoKeilaKeila v0.30.1

Frequently asked questions

What is the difference between Keila and Ghost?

They serve adjacent needs but don't currently overlap on shipped themes. Keila and Ghost are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). See the at-a-glance table above for a side-by-side breakdown of velocity, recent sparks, and editorial themes.

Is Keila better than Ghost?

Sparkpulse doesn't pick a winner — we score release velocity, not feature parity. Keila and Ghost are shipping at a similar cadence (velocity 5.0 vs 5.0, both within Sparkpulse's "active" band). For your specific use case, the alternatives sections above list other Mkt Auto products to evaluate alongside.

What are the best alternatives to Keila?

Top Keila alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Keila alternatives" section above for the current picks, or visit /alternatives/keila for the full list with editorial commentary on each.

What are the best alternatives to Ghost?

Top Ghost alternatives in Mkt Auto are ranked by recent ship velocity. Browse the "Ghost alternatives" section above for the current picks, or visit /alternatives/ghost for the full list with editorial commentary on each.