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Comparison · Support

Front vs Plain

Side-by-side trajectory, velocity, and editorial themes.

Front logo
Front
SUPPORTCOLLAB
2.5

Front is rebuilding the shared inbox around AI agents and omnichannel reach.

◆ Current state

Front is a team inbox that has pivoted its roadmap toward AI: Copilot/Autopilot replies, knowledge-source ingestion, and admin controls over what the AI can cite. Alongside that it keeps widening its integration surface—Salesforce, Asana, Zoom Contact Center, and a steady stream of third-party AI tools—so more channels and systems route through one workspace.

◆ Where it's heading

The direction is to make Front the front end for AI-assisted support across every channel, with admins given finer governance over what the AI knows and does. Recent work layers in file-based knowledge, fact invalidation, and ROI analytics for Autopilot—signs Front is moving from 'AI that drafts' toward 'AI teams can trust and measure.'

◆ Prediction

Expect the 'bring your own agent' survey and BYOA early access to harden into a shipped capability, letting customers plug external AI agents into Front's inbox and channels.

P
Plain
SUPPORT
7.5

Plain turns Sidekick from a drafting assistant into an agent that acts

◆ Current state

Plain is a customer-support platform building an agentic layer — 'Sidekick' — into the core thread workflow. Recent releases moved Sidekick from suggesting to acting: it can take actions across connected tools, start working proactively the moment a thread matches a workflow, and it now answers in Slack. The surrounding plumbing (scheduled workflows, thread fields via the chat widget, machine-user API links to Linear) is all in service of more automation.

◆ Where it's heading

The arc points to autonomous, workflow-driven support: AI that investigates, summarizes, drafts, and executes before a human opens the thread. Each release widens either Sidekick's reach (Slack, connected tools) or the triggers that set it off (workflow conditions, schedules), steadily shifting the human role from doing the work to reviewing it.

◆ Prediction

Expect deeper Sidekick autonomy — more action types and likely approval or guardrail controls — plus more workflow triggers that launch automation without a human in the loop.

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