BigQuery vs Honeycomb
Side-by-side trajectory, velocity, and editorial themes.
BigQuery doubles down on Iceberg, graph, and global data sharing as the lakehouse fight intensifies.
BigQuery's May 2026 ship list is dominated by three tracks: open-format lakehouse integration (Iceberg v3 with deletion vectors, REST catalog support in Conversational Analytics), graph capabilities maturing inside BigQuery Studio, and global data exchange via multi-region sharing listings reaching GA. Alongside the feature work, Google is tightening Data Transfer Service security (MFA on Google Ads transfers) and warning about Ads retention changes that will cap historical backfills from June 1. The release notes show a mature warehouse continuing to absorb adjacent workloads rather than reinventing itself.
BigQuery is positioning itself as the federated query and sharing fabric for a multi-format world, with Iceberg getting closer to first-class status and Conversational Analytics extending across external catalogs. The graph and notebook work signals a push to keep more analytical work inside Studio instead of bouncing to specialized tools. Expect continued layering of governance, AI-assisted query, and open-table support on top of the existing engine rather than core engine reinvention.
Next obvious step is GA for Iceberg v3 features and full conversational graph querying without Preview gating. Watch for additional first-party data sources getting MFA mandates, mirroring the Google Ads tightening.
Honeycomb is rebuilding observability around an autonomous investigation surface called Canvas.
Every meaningful release in the last quarter rolls up to one product motion: Canvas, an agentic investigation surface that Honeycomb is propagating across the entire product. The May 20 launch turned Canvas into a multiplayer workspace where humans and AI agents investigate together, with auto-investigations that kick off when triggers fire, GitHub-grounded analysis, custom skills for runbook knowledge, and a Slack app. Around the headline launch, Honeycomb shipped BubbleUp Insights (AI-summarized anomaly diffs), a Gen-AI tab in trace view, Query Math, dark mode, and earlier beta surfaces of Ask Canvas and Slack Canvas that the big release now consolidates.
Honeycomb is repositioning from 'query your telemetry' to 'investigate with agents that know your system.' Canvas is the through-line: it shows up on Home, in Slack, in alert flows, in traces. The Gen-AI trace tab and BubbleUp Insights point at a parallel bet - that the kind of system worth observing increasingly includes LLM-powered apps, and the observability tool has to speak that language natively. Together this is a category-redefining move on the AI-native ops front, where competitors are still bolting chatbots onto dashboards.
Expect Canvas to keep absorbing surface area: deeper IDE/GitHub integration so investigations can suggest or open PRs, marketplace-style sharing of custom skills, and Canvas access via MCP so agents in other tools can query Honeycomb directly. The next spark will likely be Canvas writing back to the system - e.g., proposing config changes or runbook edits from what it learned.
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